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Every Framework You Need.
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AIDA, PAS, BAB, FAB, 4Ps, ACCA, Star-Story-Solution — with a one-liner and real example for each. Pin it above your desk.

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What's inside

Each one includes: what it stands for, the core principle in one sentence, and a real example you can swipe.

AIDA

Attention · Interest · Desire · Action

Hook, hold, make them want it, tell them what to do.

PAS

Problem · Agitate · Solution

Name the pain, twist the knife, offer the cure.

BAB

Before · After · Bridge

Show where they are, where they want to be, be the bridge.

FAB

Feature · Advantage · Benefit

Don't just list what it does — explain why it matters.

4Ps

Promise · Picture · Proof · Push

Promise the outcome, paint the vision, prove it, push to act.

ACCA

Awareness · Comprehension · Conviction · Action

Educate first, build belief, then ask for commitment.

Star–Story–Solution

Character · Conflict · Resolution

The most powerful framework for making copy feel human — because it is.

This is the reference sheet you'll come back to every time you start a new piece of copy.