Craig has spent years studying the greatest copywriters who ever lived — then condensing everything they knew into 10 days.
I didn't start as a copywriter. I started as someone who had things to say and no idea how to say them in a way that made people care.
I read the books. I took the courses. I watched the videos. And I got marginally better — but it was slow, and the improvement felt abstract. I could describe good copy, but I couldn't reliably produce it.
Then I tried copywork.
"I sat down with David Ogilvy's Rolls Royce ad and copied it by hand. Word for word. It took twenty minutes. By the end, I understood that ad in a way reading it a hundred times never would have taught me."
I started doing it every morning. Ten minutes, twenty minutes, half an hour. Ogilvy, Halbert, Sugarman, Jason Fried. Every piece of writing I admired, I copied it by hand. And within weeks, my writing changed. Not because I had new information — I'd read all of it before — but because I finally had it in my body.
I used those skills to build a newsletter from zero to 50,000 readers. No paid ads, no viral moments — just consistent writing that people forwarded to people who forwarded it again.
I wrote a fundraising letter for a cause I believed in. One letter. It raised £100,000. That's when I understood, viscerally, that copywriting is one of the highest-leverage skills a person can develop.
The difference between copy that converts and copy that doesn't is rarely intelligence or creativity. It's almost always craft — specific techniques that can be learned, practiced, and made automatic.
There are hundreds of copywriting courses. Most of them teach you frameworks by explaining them. This course teaches you frameworks by making you feel them.
Every lesson is built around a masterpiece — a piece of writing that has already proved itself in the real world. You read the annotations. You understand why it works. Then you put pen to paper and copy it. The framework follows naturally from the experience, not the other way around.
$19 makes the decision easy. But more than that — it makes showing up easy. The daily format is 15–30 minutes. A notebook and a pen. That's the whole apparatus.
Ten days from now, you'll write differently. I'm confident enough in that to back it with a full refund if I'm wrong.
— Craig
Start the course today. Ten days, one lesson per day, pen and paper.
Get the Course — $19Or try Day 1 free — no credit card required.