I did a course similar to this one a few years ago. Copied a piece of amazing writing once a week, every week, for a year. By the end I was a heck of a lot better.
Then I used that skill to write a crowdfunding page for a restaurant I’d always wanted to start with a friend. That piece of copywriting (and a fairly awful video!) lead us to raise over £100,000 and open our dream restaurant - serving affordable, informal tasting menus. A Michelin inspector turned up 7 weeks later, but that’s a story for another time.
After we got in the Michelin Guide, bookings went mental. We opened our second place a year later. Then a wine bar. Then a sandwich shop. And another wine bar.
And for each of these businesses I write a newsletter. Not just any old email. I really try to make each one the best it can be. That’s amassed us an email list of over 50,000 people, letting me put everything I learned over the year’s to practice.
Those emails average 60% open rates and 4% click rates, which is pretty nutty for the industry. The key is to make them fun. Something you’d want to read yourself. I talk about how to do this in detail during the course.
And from those emails we get more people coming in the door. Bang.
Anyway, here I am at the World’s Coolest McDonalds. It’s in an old world war two DC plane. Wouldn’t recommend going in summer, no AC back in the day.
See you after Day 10.
Craig.
P.S. I wasn’t the only one eating all that.
P.P.S. And a photo with the restaurant team after our first ever popup event.
