Every weekday I send you one of the best pieces of writing on earth and a easy but effective lesson from it. You copy their writing, by hand. It’s called copywork. It’s the stupidly simple way everyone used to learn. Here’s what’s in store each day.
Day 1: The Simple Law
Kill the fluff and start being understood. We’ll copy the blog post from a legendary creator that proves basic words hit harder than fancy ones.
Day 2: The Breath Test
Stop writing like those fools on Linkedin and start sounding like a human. We’ll copy the software letter that broke every rule and show you Hemingway’s secret to keeping readers hooked.
Day 3: Jargon Buster
Hear how Buffett explains billion-dollar ideas to a 5th grader. Copy the ad David Ogilvy called the best he ever wrote. Learn how to make the complex feel easy.
Day 4: Attention Apprenticeship
You’ll master AIDA - the only thing you’ll need to make your writing persuasive as hell. We’ll copy a letter from a man often called the greatest copywriter who ever lived, written from a prison cell to his son.
Day 5: The Slippery Slope
How to write something so good the reader has no choice but to slide all the way to the buy button.
Day 6: The Benefit Bomb
Stop talking about your product. Start talking about what it can do for someone. Speak to what your reader cares about.
Day 7: The Yes Ladder
How to use empathy to get your reader nodding "yes" before you even ask for a penny. Learn to make them feel like they owe you one by the end of the page.
Day 8: The $2 Billion Sales Letter
We will copy, word-for-word, the most successful sales letter in history. A story that ran for nearly 30 years and sold billions in subscriptions. You’ll learn to make your words feel like their destiny.
Day 9: Become Wanted
Stop pushing and start pulling. Learn the "emotional ladder" needed to flip a product into a feeling - like turning a house into a home. Your customers won’t feel like they’re being sold to, they’ll feel like they’ve finally been found.
Day 10: The Forgotten Gold.
From after thoughts to profit centres. I’ll show you how to turn your "About Us" page and "Welcome" emails, heck even your Unsubscribe flow, into money makers.
BONUS DAY: Does size matter?
Stop guessing your word count and start matching your writing to your product. Learn the biggest factor that determines if you need a 10 word hook or 500 word story.
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