Everything you need to know

Anyone who writes words to sell things. That includes freelance copywriters, founders writing their own landing pages, marketers writing email campaigns, product managers writing product descriptions, and anyone who's ever looked at a blank page and thought "I know what I want to say, but I can't get it out." No experience needed. The course works equally well for beginners and experienced writers who want to sharpen their instincts.

After you purchase, you'll get an email confirmation. Starting the next morning, one lesson arrives in your inbox every day for 10 days (plus a bonus on Day 11). Each lesson is a self-contained PDF with the annotated masterpiece, the copywork exercise, and the reusable framework. No login, no app, no platform to learn. Just email.

Around 15–30 minutes per day. Read the annotated masterpiece (5 minutes), hand-copy the example (10–20 minutes depending on the length), apply the framework to your own writing if you're motivated that day. That's it. It's deliberately short — habit-forming, not overwhelming.

The frameworks you'll learn apply to everything: landing pages, email campaigns, Google/Facebook ads, sales pages, product descriptions, social media, and more. Good copywriting is good copywriting — the principles David Ogilvy used in 1950 work just as well on a Meta ad today. The delivery format changes; human psychology doesn't.

Reading and copying are completely different cognitive processes. When you copy great writing by hand, your brain processes every word choice, every rhythm, every transition — because you have to slow down and commit each word to paper. It's how Ogilvy learned. It's how Halbert taught his students. It works because it forces deep attention in a way reading never can. Try it on Day 1. You'll feel the difference immediately.

10 annotated masterpieces from the greatest copywriters in history. 10 hand-copying exercises. 10 reusable frameworks you can apply to your own copy immediately. Plus a bonus lesson on Day 11. All delivered via email over 11 days. Lifetime access — the emails are yours forever.

No. One payment of $19. That's it. No monthly charges, no upsells, no premium tier. We think subscriptions for a course are a bad deal. You pay once, you own it forever.

Partly because we want this in as many hands as possible. A low price removes every excuse not to start. But also: the content is worth far more — the $19 is the test. People who pay $19 for a course show up. People who get it for free often don't. We'd rather have 1,000 students who actually do the work than 10,000 who downloaded it and forgot.

Yes. Enter your email on the homepage and we'll send you Day 1 — Clear Beats Clever — completely free. No credit card. If you like it, the full 10-day course is $19. If you don't, you've lost nothing.

If you complete all 10 days and genuinely don't feel like a better writer, email us and we'll refund you. Full stop. No questions asked. We're confident enough in the material to put that in writing. The only condition is that you actually do the work — if you've done 10 lessons and still feel nothing changed, we don't want to keep your money.

An email address, a pen, and a notebook. That's genuinely all you need. The hand-copying is the whole point — it doesn't work on a screen. Get a cheap notebook. Borrow a pen. Show up every morning for 10 days.

The moment you buy. Day 1 starts arriving the following morning. We send at a consistent time each day so it becomes part of your routine. If you buy today, your 10-day reset begins tomorrow.

No problem. The lessons are delivered via email — they stay in your inbox. Catch up whenever you're ready. The 10 days are a suggestion, not a deadline. Some people do it in strict 10 days. Others spread it over a few weeks. The hand-copying works either way.

Email craig@copycopy.co. Craig reads every email and replies to most of them. No support ticket queue, no chatbot.