How to write irresistible copy (just like George Orwell).
Writing isn’t hard.
Most people just try to get better at it the wrong way.
Led Zeppelin didn’t bang out Stairway to Heaven on day one. He copied others first, like everyone else.
Maradona didn’t learn football by inventing new rules. He learned from others first (then tried his hand at some new ones during the World Cup!)
Every great writer - from George Orwell to Roald Dahl - learned the same way: Copywork.
You see, it’s darn simple.
You copy great writing by hand… absorbing the rhythm, flow, and persuasion techniques.
Studies show handwriting builds stronger recall than typing* — because your brain connects the movement to the meaning.
It works. And it’s shockingly fast.
Your sentences get shorter.
Your ideas get clearer.
Your writing sounds human.
Each morning, you’ll get:
One legendary piece of writing (sales copy, ads, letters etc)
My notes on why it works
A technique or framework you can use right away
By the end, you’ll have copied:
Slack’s homepage
Warren Buffett’s simplest letter
Gary Halbert’s most famous letter
The best Rolls Royce ad ever
The Wall Street Journal’s $2 billion sales letter
And more…
Get Day 1 free now.
Enter your email and I’ll send you the first day before you commit.
Either way, you win.