Persuade more people.

Let’s cut the foreplay.

We’re all selling something.

Your product, your business, your ideas, yourself, your dignity on LinkedIn…

And good writing does just that. Persuade people. Get them to do things.

Copying good writing by hand is the single fastest way to upgrade your brain.

Think about the world’s greatest musicians.

They became great by copying the greats until the rhythm became instinct.

George Orwell was famous for rewriting passages from people he admired, to study clarity and rhythm. His six rules for writing should be very familiar once you’ve completed the 10 day course.

Roald Dahl copied Ernest Hemingway’s sentence structure early in his career — writing out paragraphs to understand rhythm. And yet… no one does it these days.

Handwriting forces your brain to rebuild every sentence piece by piece.

It’s like taking apart a watch and putting it back together until you know it by feel.

Writing by hand locks the patterns in.

Pacing. Flow. Clarity. Rhythm.

You absorb all of it without even trying.

So here’s what we’ll do.

• Every morning I’ll send you one of the most persuasive bits of copy ever written.
• You write it by hand. Copying the greats.
• I give you my notes on what makes it so good.
• And a technique or framework you can use.
• Max half an hour each day.
• 10 days (Mon-Fri only).

You’ll be a better writer by the end of it.

£49 for the 10 day course and then I send you one more cracking piece of writing every week, forever*.

In fact, I’m so sure this will make you a better writer that I’ll literally pay you to finish it.

Complete all ten days and I’ll give you half your money back.

I’m literally paying you.

Well, you’re still paying me. But let’s use a little girl/guy math.

This way we’re both incentivised. Who else is doing that?

*or until my crypto cashes in (so basically forever)