How to write irresistible copy

You want to write better.

Emails that get replies. Pages that sell. Linkedin posts that aren’t forced.

Right now, your writing is probably fine.

Safe.

Reasonable.

The literary version of Mark Zuckerberg’s wardrobe.

But the good news is there’s a cheat code that’s ancient, simple, and stupidly effective.

It’s called copywork.

Copy great writing by hand. Your brain absorbs the patterns. You start writing better. There’s science behind it*.

This is how Benjamin Franklin learned.

You wouldn’t try to write your own song on day one of learning an instrument. You’d just learn to play someone else’s.

Copy → learn → repeat.

In this course, I'll send you 1 effective sales letter a day for 10 days.

I'll explain the background of the letter, why it works, and what you can learn from it.

You'll then spend up to 30 minutes writing out the copy by hand.

At the end of this, you'll know what makes great copy and how to improve your own writing.

But don’t just take my word for it. Pop your email in and I’ll send Day 1 to your inbox right this second.