The fastest way to become a better writer is to copy good writing by hand.

A guy called Gary Halbert said that.

If you’ve never heard of him, you’re in for a treat.

He sent a bunch of letters to his son from jail.

They’re called the Boron letters.

Turns out they were pretty much the greatest letters of all time.

Might as well call them the Leboron Letters.

And how’d he get that good?

He copied the greats. By hand. Over and over. Until the rhythm lived in his brain.

When you write by hand, your brain has to rebuild every sentence from scratch. That extra effort is what wires the skill in. There’s science behind it*.

Just like Lebron. Just like Beethoven. Just like Benjamin Franklin.

They all copied someone to learn.

Here’s how it works…

I send you 10 of the greatest bits of copywriting ever.

You write them out by hand.

10 weekdays.

30 minutes a day.

I guarantee you’ll be a better writer by the end of it.

You follow recipes for a reason.

We copy what the best people do in all other things in life.

Do it with your writing.

*since you’re all the way down here already, why not just jump right in.

Two footed.

£49 to become a better writer.

In fact, I’m so sure this will make you a better writer that I’ll literally pay you to finish it.

Make it through Day 10 and I’ll give you half your money back. How’s that for confidence.

It’s gotta be worth it for that Lebron pun alone.