How to write irresistible emails (that actually get opened)

Most people try to build high-converting ads and landing pages by… guessing. Looking at competitors. Trying to be clever.

Landing pages and ads don't need "creativity." They need clarity.

George Orwell was famous for rewriting passages from people he admired to study clarity and rhythm. He knew that if you can't communicate a thought clearly, you ain’t persuading anyone to do anything.

If you want to write ads that get clicked and pages that actually sell, you need reps.

And the best reps you can do are simple: Copy world-class sales pages by hand.

Here’s how it works.

For 10 days, I send you:

1. The Selection: one iconic, million-dollar landing page or ad every day.

2. The Breakdown: exactly why the clarity and rhythm of that copy forced people to take action.

3. The Work: You copy it. By hand.

After 10 days, you’ll stop writing "clever" ads that fail and start writing clear copy that converts.

Pop your email in below. I’ll send you Day 1 so you can see what I’m talking about.