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How to write irresistible emails (that actually get opened)

You want to write better.

Emails that get replies. Sales sequences that don't feel spammy. Subject lines that make people stop.

Right now, your writing is probably fine. Safe. Reasonable.

The literary version of Mark Zuckerberg’s wardrobe.

But the good news is there’s a cheat code that’s ancient, simple, and stupidly effective.

It’s called copywork.

You copy great writing by hand. Your brain absorbs the patterns. You start writing better. There’s science behind it.

This is how Benjamin Franklin and George Orwell learned.

You wouldn’t try to write your own song on day one of learning an instrument. You’d just learn to play someone else’s.

Copy → learn → repeat.

In this 10-day copywriting challenge, you'll master the art of the inbox:

  1. For 10 days, I'll send you 1 iconic piece of email copy (from legendary campaigns).

  2. I'll explain the "hook," the "bridge," and the "call to action" used.

  3. You'll spend 15 minutes writing it out by hand to internalize the flow.

By Day 10, your "safe" writing will be gone, replaced by emails that drive real revenue.


Pop your email in below and I’ll send Day 1 to your inbox right this second.

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100% free. Unsubscribe anytime.

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