That Instagram caption you fussed over. That LinkedIn post where you performed CPR on your self-respect. That email where you “casually” asked your boss for six weeks of holiday…
Selling. All of it.
Not always for money, but for influence. For agreement. For attention. For a sliver of pause in a world that scrolls past.
And almost all of that selling now happens with words. Written words.
So if you want better results in anything - your company, your career, your dating profile, your emails chasing invoices - you need to get better at writing.
Influence is a skill that can be learned. Imagine what you will be able to do when you have mastered it.
The CopyCopy secret
So, if you're interested in changing your life (improving your writing most certainly will change your life btw), CopyCopy teaches you writing in the most effective way: copying the greats.
You’ll learn the patterns behind irresistible writing - the hooks, the rhythm, the emotional pressure points people can’t ignore.
By the end, you’ll write clearer, sharper, more persuasive copy across everything you touch: emails, tweets, landing pages, fundraising asks, DMs… all of it.
The outcome is simple: figure out what motivates people and then use words to influence their behaviour.
How it works
I’ll send you one of the world’s greatest bits of copy every day for 10 days. I'll explain the background of the copy (some of these are wild!), why it works, and what you can learn from it. You handwrite it. Your brain absorbs it. Only takes 20-30 mins a day.
By Day 10, you’ll feel the difference every time you put words on a page.
If you want more people to say yes to you - this is how you do it.