How to write irresistible copy (like George Orwell)

You, my fellow human, are great at learning a new musical instrument.

Take anyone off the street, give them piano lessons a few times a week where they learn Jingle Bells and Happy Birthday, and within a month they WILL know how to play at least a few songs.

So why isn't learning how to write this easy?

Well, it is!

It's called copywork.

How Roald Dahl Taught Himself to Write Well

Copywork is a discipline used to teach people how to write. For centuries, copywork was how we taught children to write well.

So, hows it work?

Simple: you copy, using your own handwriting, other writers' work. In doing so, you learn the texture, pattern, and habits of great writing.

You don't learn a new musical instrument by writing your own songs. You learn other people's songs. Then, after mastering and finding what you like, you develop your own voice using the patterns you noticed in copying others.

This is exactly how copywork helps you become a better writer.

George Orwell was famous for rewriting passages from people he admired, to study clarity and rhythm.

Roald Dahl copied Ernest Hemingway’s sentence structure early in his career - writing out paragraphs to understand rhythm. And yet… no one does it these days.

How to be a great copywriter

In this course, I'll send you 1 effective sales letter a day for 10 days.

The challenge starts as soon as you fill out your email address below, and you'll receive the emails every morning Monday through Friday.

I'll explain the background of the letter, why it works, and what you can learn from it.

You'll then spend no more than 30 minutes writing the sales letter out by hand.

At the end of this, you'll know what makes a sales letter great and how to improve your own copywriting.