Free Tool
Paste any headline. Get an instant A–F grade, five-point breakdown, and three specific improvements.
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A headline has one job: earn the next line. Whether it's a blog post, email subject, or ad — the headline determines if anyone reads what follows. Most fail because they're vague, passive, or too long. The best ones are specific, active, and make a promise the reader cares about.
This tool scores your headline across five dimensions: emotional impact (does it create a feeling?), clarity (is it easy to understand at a glance?), length (is it the right length for scanning?), power words (does it use words that trigger action?), and specificity (are the benefits concrete?).
The scoring is based on 80+ years of direct-response copywriting research — from David Ogilvy's guidelines on length, to Claude Hopkins' findings on curiosity, to modern A/B test data on what gets clicks. It's not a magic formula, but it catches the most common mistakes.
Want to go deeper? The Copy Copy course walks you through 10 iconic pieces of copy — hand-copying the headlines, leads, and CTAs that made millions. $19.